Posts Tagged "business promotion camberley"

Search Engine Optimisation For Camberley businesses

Written by in Small Businesses | 0 comments

Getting you local business on the front page of the search engines if you are based in Camberley, Frimley or Sandhurst isn’t so difficult. But can be time consuming if you want to do it for free. But is anything really free? OK so how can you get your business ahead of all the other local plumbers, tile shop owners, garages, personal trainers etc. Well first of all, you go with the paid advertising that Google offers called PPC (paid per click). As you look at the pages of Google, after you have entered a search term, at the top in most pages you will see one or two paid for ads, normally highlighted in a yellow/sandstone colour, or on the right down the side, under the greyed out title “sponsored links”. These are the paid for adverts. But what I am talking about is the organic listings down the left hand side. The “Organic” Listings”. These are not paid for in money terms to Google, but to get a listing on the front page does cost you time. To get your site onto the front page of Google, your site has to be optimised, this is called “Search Engine Optimisation” (SEO). Now please be aware, this piece has been written for lay people and not search engine experts, so this is a simplified version of SEO. SEO is not difficult and generally means tweaking your site or getting other site linking to your site, generally called “Back linking”. In fact SEO is a subject that could probably span a thousand pages and just skim the surface. But before we get into all this, we have to start at the beginning by understanding, that you need to know how people are looking for and finding you, by doing some word research. Called appropriately  “keyword research” There are many ways to do keyword research, but Google offers a free research tool, just do a search for “keyword tool”. So lets say you have a garage in Camberley that services cars. Go to the keyword tool from google, enter the keyword “garage camberley” and you will see from the results at the top that there are 1000 searches per month for that keyword term. So quite simply, you create a page on your website (I will tell you an easy way to do this shortly) and in the title of your page you include the words “garage camberley”, a typical page might be called “Get your car serviced by “Camberley’s top Garage” or something similar. I’m sure you can see what I mean. Now as you look at the keyword tool results, you will see that some of the terms displayed do not have a lot of searches per month and if you were promoting something nationally or  worldwide, there would not be enough searches per month. But if you take the top searches in the UK like “car servicing” and add the word “Camberley” then you write a page about that and put it on your website, you will get hits on your site. Take the other terms and do the same “car valeting Camberley”, “MOT Camberley”. Now one of the biggest problems for most local businesses, is they do not have control of their website. If they have a big corporate website with lots of pages and shopping carts, then for a novice, its best to stay away. But you should be able to contribute to your own site. But a lot of web masters say its too complicated… ****OCKS If you set up a blog as an add...

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