Then the one thing you really must have is a database.
And you should be using this as much as any other tool in your business. Collecting names, telephone numbers, addresses and emails is a great way to continue marketing to those people who already bought from you and even the ones that haven’t bought from you yet. But you should be trying to capture this information so that you can market to them now or later.
I’m not saying you have to bombard them all the time. But do give them an opportunity to opt into your newsletter, or to sign up for a free gift. But always give them the opportunity to opt out at any time. This is very important, easily allow them to opt out.
We all know how awful is to continually receive junk in the mail..Its only junk by the way, if its not of importance to you. If it’s important to you, you wouldn’t call it junk. In fact if it’s information that you wish to receive and it’s content you look forward to receiving, then it’s not junk.