Small Businesses

Search Engine Optimisation For Camberley businesses

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Getting you local business on the front page of the search engines if you are based in Camberley, Frimley or Sandhurst isn’t so difficult. But can be time consuming if you want to do it for free. But is anything really free? OK so how can you get your business ahead of all the other local plumbers, tile shop owners, garages, personal trainers etc. Well first of all, you go with the paid advertising that Google offers called PPC (paid per click). As you look at the pages of Google, after you have entered a search term, at the top in most pages you will see one or two paid for ads, normally highlighted in a yellow/sandstone colour, or on the right down the side, under the greyed out title “sponsored links”. These are the paid for adverts. But what I am talking about is the organic listings down the left hand side. The “Organic” Listings”. These are not paid for in money terms to Google, but to get a listing on the front page does cost you time. To get your site onto the front page of Google, your site has to be optimised, this is called “Search Engine Optimisation” (SEO). Now please be aware, this piece has been written for lay people and not search engine experts, so this is a simplified version of SEO. SEO is not difficult and generally means tweaking your site or getting other site linking to your site, generally called “Back linking”. In fact SEO is a subject that could probably span a thousand pages and just skim the surface. But before we get into all this, we have to start at the beginning by understanding, that you need to know how people are looking for and finding you, by doing some word research. Called appropriately  “keyword research” There are many ways to do keyword research, but Google offers a free research tool, just do a search for “keyword tool”. So lets say you have a garage in Camberley that services cars. Go to the keyword tool from google, enter the keyword “garage camberley” and you will see from the results at the top that there are 1000 searches per month for that keyword term. So quite simply, you create a page on your website (I will tell you an easy way to do this shortly) and in the title of your page you include the words “garage camberley”, a typical page might be called “Get your car serviced by “Camberley’s top Garage” or something similar. I’m sure you can see what I mean. Now as you look at the keyword tool results, you will see that some of the terms displayed do not have a lot of searches per month and if you were promoting something nationally or  worldwide, there would not be enough searches per month. But if you take the top searches in the UK like “car servicing” and add the word “Camberley” then you write a page about that and put it on your website, you will get hits on your site. Take the other terms and do the same “car valeting Camberley”, “MOT Camberley”. Now one of the biggest problems for most local businesses, is they do not have control of their website. If they have a big corporate website with lots of pages and shopping carts, then for a novice, its best to stay away. But you should be able to contribute to your own site. But a lot of web masters say its too complicated… ****OCKS If you set up a blog as an add...

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Business Networking in Camberley

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I belong to a business networking group in Camberley called (SHBN) Surrey Heath Business Networking. We meet every Wednesday morning and are actually a friendly, informal group. I made a video to introduce some of the...

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My Other Business- Restuarant Marketing

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I do have other businesses that I am involved in, they are mostly as a consultant. Until February 2009 I owned a couple of restaurants. As I loved the marketing more that the actual running of them, I sold up and now have a small consultancy and one of the things I offer is an email marketing service. It only costs £100 per month and it basically will do all of your marketing for you, without you actually doing hardly anything…No Really www.HotPlateMarketing.com or www.nepalirestaurant.com If you are a local restaurant owner, in any town, then this will work for you. I set up a database of your customers and then send out emails to that list. How we get that database can be discussed and its easy. One Chinese restaurant I work for now has over 850 people on his databases in just 6 months. This meant that when he went to promote his “Chinese New Year” celebration night, we sent 2 email out 2 weeks apart and by the 2nd week of January he was sold out…3 weeks early. If you own a restaurant or a business with a regular or even not so regular set of customers, then take a look at my site. It can relate to any business and it is totally hands off by you the business owner. Hot Plate...

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JJ Coles Video Promo Advert

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Local Taxi company JJColes asked for my help on promoting their taxi service. So I made a promotional video for...

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Camberley’s Handy Man

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If you need a handyman in the Camberley area, I can thoroughly recommend Trevor Sharp. He can turn his hand to most things and has many satisfied customers. Naturally he likes to work inside during these cold spells, but just recently he has been doing a lot of outside work, especially because of the snow. The heavy snow falls have damaged fences, guttering and outside furniture like sheds. I have seen some of his handyman work for tiling bathrooms, floors and kitchen refurbs and I have to say it looks great. But if you just want shelves put up or there’s a niggling job that you don’t want to face or haven’t got time them Trevor is your man. Here is some of the kinds of jobs he tells me he has worked on recently. Refurbishment of bathrooms Laying laminate flooring Painting & decorating Guttering (cleaning&replacing) Small electrical jobs Small plumbing jobs Garage & garden clearance Small roof repairs Decking Kitchens Small patio’s Fencing Sheds/Pergolas etc Tiling- Floor & wall Putting up shelves He can turn his hand to most things and his rates are very reasonable. So if you are looking for a local, trust, handyman, Trevor is your man. He covers Camberley, Frimley, Farnborough, Yateley, Sandhurst and all areas in between Call him on 01276 509686...

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Advertising In Camberley

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If you want to advertise your business in the Camberley area, I can thoroughly recommend The BestOf Camberley. The site is run by John Udal, who since taking over the site earlier this year has made great strides in getting together some of the best businesses locally. Its a great advertising medium, because it is a Portal, a kind of “Go To” site to find local business. In fact it actually gets 10,000 hits each month. Because it is part of a national network of the “BestOf” sites, it commands a great presence on the web. It has the great benefit of having lots of “Incoming” links from other sites throughout the UK. Which if you know anything about how the internet works with SEO (search engine optimisation), you’ll know that this is very good for getting your site ranked in Google.. The other night John joined forces with “The BestOf Woking” to hold a networking event at Bisley Artistes club, (which by the the way is a great place to hold such an event). I recorded several interviews and put them all together in the video below to give a flavour of the kind of people who attended. Watch Advertising Your Business In Camberley and Woking in Entertainment  |  View More Free Videos Online at...

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