Small Businesses

How To Get More Sales Today – Yes Today

Written by in General, Internet Marketing For Small Business, Small Businesses | 0 comments

Are you looking to get more sales more often. Then the one thing you really must have is a database. And you should be using this as much as any other tool in your business. Collecting names, telephone numbers, addresses and emails is a great way to continue marketing to those people who already bought from you and even the ones that haven’t bought from you yet. But you should be trying to capture this information so that you can market to them now or later. I’m not saying you have to bombard them all the time. But do give them an opportunity to opt into your newsletter, or to sign up for a free gift. But always give them the opportunity to opt out at any time. This is very important, easily allow them to opt out. We all know how awful is to continually receive junk in the mail..Its only junk by the way, if its not of importance to you. If it’s important to you, you wouldn’t call it junk. In fact if it’s information that you wish to receive and it’s content you look forward to receiving, then it’s not junk. Its when it's not relevant, that it becomes worthless and that is junk. With a database of people relevant to your business, you can start to segment people into certain groups.By that I mean you could have different segments say for first time buyers, Repeat customers and those that haven’t bought yet. It could even be are a tyre kicker…and we should all love tyre kickers – because, as I mentioned earlier, we don’t always get the sale on the first visit from the potential client, it’s likely that it will be further down the line. If your database has segmentation this could allow you to upsell, cross sell or down sell your products. With a DB you can contact your customers or potential customers more often and get in front of people inexpensively. Lets face it, you’ve spent the money already for advertising or marketing to get them to come to your business or to your website, now you should be nurturing them. During slow periods, its great to have a database to send out offers, promotions or worthy information that is of value to the prospect.There are slow periods in most businesses, a time when you need a bump in sales to meet wages and you can’t send out promotional messages, if you haven’t got a database. My First Database My first database, for my first restaurant was simply a list of names that I collected from the tables. I then used a word processor to print off address labels and stick them carefully on a postcard that was designed by the local printer. This was in 1996. I got my first DB software two years later a product called ACT, which is still available today. And it made my life so much easier. I could send out printed offers to new customers, remind customers that we hadn’t seen them for a while and also as we collected birthday dates, we could send out birthday offers too. Of course nowadays, it is so much more simple and the information you can glean from your customers is limitless for your marketing. The important thing is to get the (potential) customer’s details into a DB. This can be done by placing an iPad or tablet on the counter of your business or if its a restaurant take the tablet to the customer’s table and try and get as many email addresses as possible from...

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Free Publicity Starts Here

Written by in Internet Marketing For Small Business, Small Businesses | 0 comments

Marketing and Publicity For Small Business Most business owners agree that effective marketing would be a big help to their business. However, what puts them off is that they mistakenly think that hiring a marketing consultant will cost a lot of money and that they cannot afford it. That isn’t always the case.  In this issue, we are going to look at various ways you can put an effective marketing plan into action without it costing an arm and a leg…and you will also discover some very effective FREE ways to get much needed publicity for your business. The article will be a good reference guide to effective marketing.  Your business will grow as a result if you put them into action. START MAKING HEADLINES – THE INCREDIBLE POWER OF FREE PUBLICITY Most small local businesses focus all their marketing efforts on paid advertising or sales activities. This is totally understandable and is generally a good investment if it’s done well. However, if your budget is tight, this article will cover the most overlooked weapon in a small business’s marketing arsenal: FREE PUBLICITY. How do you get free publicity? Easy.  Be known as ‘the’ expert and authority in your field. Despite what you might think, being recognised as an “expert” in the media is a very attainable goal – in fact you are probably already well qualified to do this, particularly if you have been in the business for a number of years.  But even if you haven’t been in business long, the chances are that you have done a lot of market research and choosing your business wasn’t a decision you came into lightly. Once you establish yourself as an ‘expert’, the benefits to your business can be awesome.  If you have a solid market position but need more exposure and credibility to help your business grow, you can do this easily by investing some time and effort into generating publicity for your business through the media.  If you do this, you are sure to reap the financial rewards. When it comes to local news, there’s no reason a small business can’t compete with a business ten times its size. In fact, it’s fair to say that local news outlets like radio stations and newspapers are “biased” in favour of small local business owners like yourself, so you already have an advantage. HOW TO MAKE IT HAPPEN - START BY WATCHING AND READING THE NEWS Think about the last time you watched your local TV news, or listened to local radio news. There would have been the usual variety of depressing stories about car accidents, house fires and the economy. But there were also stories highlighting local issues.  The people in these type of ‘Local News’ stories are usually people from the community appearing to offer a comment. For example, when the Christmas season rolls around, a local reporter will often visit a local retailer to ask how busy it is and if their profits will be on target to beat the previous year’s takings.  They might also consult another local trader who may have a different opinion on how busy it is, or perhaps to give some basic shopping reminders. Then they will interview various members of the public to ask them how busy it is and if they have all of their shopping done. They may also interview a local police officer to remind people not to drink too much during the Christmas period, especially if they are driving. Think about that for a moment; three LOCAL residents or business people all received valuable free exposure...

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Tips For Growing Your Customer Base

Written by in General, Internet Marketing For Small Business, Small Businesses | 0 comments

Growing you Customer Base Winning new customers is much more expensive than selling more to your existing clients. Knowing who your best customers are can help you improve customer satisfaction and sell more to these existing customers. Gaining new clientele is one of the most difficult aspects of running a business, so it is important to retain and look after the ones you already have, and sell more to them, but at the same time still looking for new customers. This guide explains how to get to know your customers and understand your market so you can increase sales and develop your business. It gives you details on how to use sales data, customer care systems and your databases to develop a strategy for keeping customers. It also shows how to identify your most valuable customers, and how to maximise this value. Building Out! How to build your customer base Every business needs a solid customer base in order to be successful. It’s important because customers provide you with revenue. Not only that, but they give you the essential feedback which helps you continually improve your offers and services, and they spread the word to other people about your business and what you do. None of this happens by accident. Building a dependable customer base takes time and effort. If you want to build your business up on a solid foundation, you need to pay close attention to who your customers are and try to understand what motivates them to buy from you. Where Are Your Customer Now! Who and where are your customers? The very first step in building a customer base is to know: Who your customers are, and where you can find them. Once you have this information you can manage your customer relationships by engaging with them more effectively.  This will have the effect of increasing sales to these existing customers as well as attracting new ones. Customer profiling: What you should know about your customers Knowing your customer’s key characteristics will help you decide where, when and how to communicate with them. If you have been in business for a number of years, or you sell to a specific niche audience, no doubt you will already have a good idea about your customer’s general age, location and gender, but there is a lot more information that could be helpful to you. For example: Do you know the websites your customers visit and what kind of publications they read? What other products and services do they buy? Why do they buy from you and when? What type of customer spends most with you? If you have just a few customers you could add specific personal information to your customer profiles, such as a buyer’s particular interests. If your customer base is large and diverse you need to segment them into groups that share similar characteristics and think about the best way to target each group. Profiling customers this way enables you to better communicate with existing customers and target new customers more accurately. Getting this kind of information could be a simple matter of picking up a telephone and speaking to them. Or it might require a more formal approach such as running a survey in your newsletter or online survey program (we can help you with both of these if you don’t publish an online newsletter or don’t know how to create an online survey. Looking After Your Best Customers Now Why you should concentrate on looking after your most profitable customers There is good reason to concentrate on looking after your most profitable...

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Video for Basingstoke Business

Written by in Small Businesses, Videos | 0 comments

Here is a video I made for The Carpet Trade Centre in Basingstoke This is a video advert for a this flooring company. I used stock photos from Karndean Flooring, wrote the script, added music and voiced it myself. Please contact me if you would like a video made about your...

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Travel Agent For Camberley Video

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Carolyn Stanley is an independent travel agent in Camberley. With nearly 30 years experience in business travel and leisure travel, she really knows her stuff. Carolyn works with companies large and small with their business travel needs and can save your staff a lot of time in searching for the better deals, because she has access to the most up to date information on her database. Its the same with the domestic holidays. She is widely traveled and can give you personal advice and will save you time and most probably money, when searching for holidays. So wherever you are going on holiday, give Carolyn a call for the very best advice. I met up with her recently to find out more about her...

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New Client Video For Hampshire Business

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Just posted a new video on YouTube for Source Supplies. They provide Cleaning products and janitorial supplies throughout hampshire. A couple of young lads with great ambition to be the best in the business. Take a look…Need a video for your business, prices from...

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