Internet Marketing For Small Business

Survey Reveals Rise In Social Media Use

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Collecting emails on your website automatically, is a must for businesses in Surrey and Hampshire… A recent survey by Constant Contact reveals that more and more small businesses are using social media to spread the word about their companies. But that doesn’t mean that they’re giving up on other forms of marketing. When asked “what keeps them up at night,” 80% of the respondents said attracting new customers; 52% said finding better ways to encourage customers to refer their business; and 48% said not having adequate cash flow to run their businesses effectively. To address those issues, a greater number of small businesses are adding social media to their marketing arsenal. Of the 1,500-plus respondents to the survey, 73% are currently using this form of marketing, and among that group, 80% reported that their usage of social media marketing has increased in the past 12 months. Of the 27% not already using social media for marketing purposes, 62% said they will be using it at some point in the next year. Of social media’s “Big Three,” Facebook was cited most by respondents, with 95% saying they use it and 82% saying they find it to be an effective tool. Twitter and LinkedIn were neck-and-neck, with 60% citing the former and 58% citing the latter. For both Twitter and LinkedIn, 47% of respondents said they find the social media site effective for marketing. Video sharing tools such as YouTube were mentioned as well–by 45% of respondents–and nearly three-quarters of respondents (73%) find video sharing to be effective. “What’s important to note, though, is that social media is not replacing other types of marketing, such as email, website, and event marketing,” said Mark Schmulen, general manager of social media at Constant Contact, in an interview. “Of respondents, 91% still use email marketing, for example.” Email, in fact, remains the killer app, Schmulen said, pointing out that 83% of survey respondents said that checking email is the first thing they do when they go online. Among those surveyed, 72% said they check email six times or more each day; only 13% said they check Facebook that frequently. “Ultimately, social media is just one component of an effective, integrated marketing strategy,” said Schmulen. “As our CEO Gail Goodman likes to say, email marketing lights the fire; social media marketing fans the flames.”...

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How To Get A Top 3 Position On Google In Surrey

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Being at the top of the search engines for your keyword is very important, if you ever want to get any leads or business from using this internet thingy…. Especially for your key words…. If you want to get any traffic (visitors) to your website, you will increase the chances dramatically by being in the top 3 positions for the “keyword (s)” yu have decided to go after. Recent information tells us that if your are in position 1 of Google, you will get 46% of all clicks. In position 2. 30%, position 3. 13%…position 5. 2.5% and so on to position 10 and you’ll get just 0.15% So, as you can see it pays to be in the top 3. But how do you achieve this? To enable your site to be at the top of the search engines, you need other sites linking to you… Apart from other sites linking to your site, Google likes it, if  you put regular content on your site, your on page SEO is good and you have an older site (not always necessary, but they do seem to favour older sites). However, by far the best way to improve your rankings in Google, is to get quality back links to your site. (Often called off-site SEO) Getting a link from quality sites, government sites or educational sites are among the best back links to have, but even links from others in your industry are good too. A word about “Keywords”…Keywords are a single word or string of words that people put into the search box to find a business or service like yours. Of course its very likely, that if someone puts your company name in the search engines, they are going to find you, unless you have a major problem with your website listing. But the people who type your company name are probably looking for your telephone number. But your site needs to be “optimised” for the keywords associated with your business or service. You should have a minimum of 10 keywords that you rank for on the front pages of Google, Google ranks pages and not sites, so you need pages relating to the keywords.. So for example, say you are a beautician in Guildford, you will need to optimise your site for keywords like facial treatments guildford, beauty salon guildford, waxing guildford etc You would have those keywords as names for your pages and weave other words into the article in your page. So to sum up…You need back links from quality sites or other related sites with good rankings, regular updates on your site and you need to optimise your site for up to 10 key word…simples It is possible for you to be on the front page of Google and get more business and more leads. Google is the place to be, they have 80% of all traffic in the UK. Although this article is simplistic, there are some good tips here. If you have any comments please leave them below. Sean Usher is the owner of Usher Media www.ushermedia.co.uk He is a video marketer for small businesses and works with many companies to improve their rankings in the search engines, through search engine optimisation...

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Top Business Marketing and Media Experts Live In Windsor

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Just put my name down for an all day business and marketing event, in WINDSOR that could help small businesses in the Camberley area. Debbie Allen, Marie O’Riordan & Tracy Repchuk are 3 very successful women marketers. Now, I got to tell you,  its not often you get  a chance to discover the secrets to marketing success from 3 of the world’s top business, marketing and media experts … all in one place. The information you will learn at this first-class event is PROVEN and GUARANTEED to work! The event is being put on by two local entrepreneurs Mike Jones and Jason Jackman from Dream Business Results their company is based in Frimley Mike and Jason have got a website that can tell you more about it, but the fact that its only in Windsor, its just one day and its very inexpensive for this kind of event, means its got to be something you consider. I’m going to learn some new techniques from the experts, I think all business owners should consider taking a day off to work at your business, rather than in your business. You can find more details by clicking on this...

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