Blog

Windlesham Golf Club

Posted by on Aug 12, 2010 in Small Businesses, Videos | 0 comments

Need A Promotional Video For Your Website

Don’t Want to Pay Any More Than £299

Please Call Me

Here is a video I made recently for Windlesham Golf Club on behalf of theBestOf Camberley

If you would like a video made about your business or service to drive traffic back to your site, please call me

How Much Does it cost? How does it work? How long does it take?

This price will also include a voice-over if required, although you or one of your colleagues may wish to talk on the video yourselves.

During our initial discussion, I will find out what you want to achieve with the video or videos. We will discuss locations, a general theme and options available.

Prior to filming a further discussion will take place and I will give you some pointers on preparing for the filming session.

BOOK ME TODAY CALL 07712 777 822

Filming normally takes around two hours and I would hope to have your video fully edited within two to three days days.

Any logos or stills to be used in the video would have to provided prior to filming.

I will give you a copy of the video to pass onto your webmaster so you can put it on your website and I will upload your video to the top video sites on the internet, including YouTube, Google Video, MetaCafe, Viddler and various others

Usher Media and YouTubeUsher Media Working with Google Video

This is a very Special Offer. So don’t miss out.

Call me right now for a free consultation
07712 777 822 / 01252 872834

Email ME

Getting Your Videos On-Line

Posted by on May 4, 2010 in Small Businesses, Videos | 0 comments

I believe that one of the best ways to promote your business is by using video.

To make it all very easy for you, there is a company called Traffic Geyser who have really given us some great tools that we can use to drive more traffic which means more leads and sales.

Now this is a program that I and many others are having great results with.

Its not cheap but it does work. Just go and check it out.

Traffic Geyser

Camberley Businesses Must Wake Up To Video Marketing

Posted by on Apr 22, 2010 in Small Businesses, Videos | 0 comments

I firmly believe that local businesses in Surrey Heath, are missing out on marketing their business in an extremely easy and effective way.

Google owns YouTube, Google loves social media and the number one social media site is YOU TUBE .

I have made videos for local businesses that have seen a page 1 ranking on Google within a couple of hours.

Now, what all local companies want is to be on the first page of the search engines, don’t they?

If you own a local business and you don’t think its that important, then  you should stop reading this now and just have a listing in yellow pages, along with the other 25 or 30 plumbers, carpenters, removal companies, flower shops etc.

Now let me clarify something here… Getting an entry on Yellow Pages and having them link back to your business, is a good quality link, or even better, getting an advert on the local advertising and marketing directory The Best Of Camberley is a great way forward too. But lets be honest, when was the last time YOU looked in Yellow Pages for a local business.

In this day and age of choice for services and products, you have to stand out. And making a short video about your business can achieve this.

Either a straight promotional 1 or 2 minute video with you as the spokesperson, or a video using slides in a kind of power point presentation.

Just having a website with some pictures on, or a listing in yellow pages, is one dimensional. The way forward is at least two dimensional.

With a video, the potential lead or customer can see your company in action and can hear you talking about your business. This simply was not possible a couple of years ago, because it was too expensive.

Now you an make a video with free software for next to nothing and if you want something more polished, with titles, royalty free music and a voice-over, then talk to me.

If you want to show off your business and get page 1 rankings in the search engines, then get on board the video marketing train, ahead of everyone else.

Google’s new “Places” ….It could help Surrey Businesses

Posted by on Apr 21, 2010 in Small Businesses, Videos | 0 comments

Local companies in Camberley and surrounding areas, will soon be able to advertise their business services very cheaply with a new service.

Google are overhauling their “Local Business Centre”, in fact they are changing its name to Google Places.

What you ar going to get is an enhanced listing, using tagging to locate your business and to help local people find you business more easily.

So far it has only been rolled out to certain cities in the USA, but it is on the way.

For $25 per month businesses can add a tag to a local Google map, to which you can add additional information. You will also find any testimonials about your business there too.

According to Google this will not help your Google search rankings, but it will give you a higher profile, because your listing will stand out from the other normal page listings.

If you haven’t “Claimed” you free listing in Google then click here.

Every business should at least have a free Google listing as they show up on maps on page one of the normal search listings.

Google has very kindly made a video so we can understand where they are coming from.

Don’t for get to get your business listed

Search Engine Optimisation For Camberley businesses

Posted by on Mar 23, 2010 in Small Businesses | 0 comments

Getting you local business on the front page of the search engines if you are based in Camberley, Frimley or Sandhurst isn’t so difficult. But can be time consuming if you want to do it for free.

But is anything really free?

OK so how can you get your business ahead of all the other local plumbers, tile shop owners, garages, personal trainers etc.

Well first of all, you go with the paid advertising that Google offers called PPC (paid per click).

As you look at the pages of Google, after you have entered a search term, at the top in most pages you will see one or two paid for ads, normally highlighted in a yellow/sandstone colour, or on the right down the side, under the greyed out title “sponsored links”. These are the paid for adverts.

But what I am talking about is the organic listings down the left hand side. The “Organic” Listings”. These are not paid for in money terms to Google, but to get a listing on the front page does cost you time.

To get your site onto the front page of Google, your site has to be optimised, this is called “Search Engine Optimisation” (SEO).

Now please be aware, this piece has been written for lay people and not search engine experts, so this is a simplified version of SEO.

SEO is not difficult and generally means tweaking your site or getting other site linking to your site, generally called “Back linking”. In fact SEO is a subject that could probably span a thousand pages and just skim the surface.

But before we get into all this, we have to start at the beginning by understanding, that you need to know how people are looking for and finding you, by doing some word research. Called appropriately  “keyword research”

There are many ways to do keyword research, but Google offers a free research tool, just do a search for “keyword tool”.

So lets say you have a garage in Camberley that services cars. Go to the keyword tool from google, enter the keyword “garage camberley” and you will see from the results at the top that there are 1000 searches per month for that keyword term.

So quite simply, you create a page on your website (I will tell you an easy way to do this shortly) and in the title of your page you include the words “garage camberley”, a typical page might be called “Get your car serviced by “Camberley’s top Garage” or something similar. I’m sure you can see what I mean.

Now as you look at the keyword tool results, you will see that some of the terms displayed do not have a lot of searches per month and if you were promoting something nationally or  worldwide, there would not be enough searches per month.

But if you take the top searches in the UK like “car servicing” and add the word “Camberley” then you write a page about that and put it on your website, you will get hits on your site.

Take the other terms and do the same “car valeting Camberley”, “MOT Camberley”.

Now one of the biggest problems for most local businesses, is they do not have control of their website. If they have a big corporate website with lots of pages and shopping carts, then for a novice, its best to stay away. But you should be able to contribute to your own site. But a lot of web masters say its too complicated… ****OCKS

If you set up a blog as an add on to your site, it is just like writing a word document.

All my customers that I have built sites for are running on a blog platform, which means that after a little training and I mean a little, you could be adding items that would get you on the front page of Google. …But i digress.

Ok, so lets assume you have some pages written and you have uploaded them (via your blog for example) to your website, now we have to optimise.

There are two types of optimisation that I want to talk about here.

  1. On page optimisation
  2. Off page optimisation.

As I mentioned earlier this is a big subject and I can only cover it briefly here

On page optimisation means optimising your web that you have created. So you have to make sure that your page title is correct and has one that corresponds to what you have written about, no point have a page about “Paving Your Garden” when the title is “Home Decorating Tips”

So once the title is right, you want to create some anchor text and html links.

An anchor link would be a link to somewhere else on the same page or to another page on your website and you need links via an html link to other sites for further information (obviously not a competitor site) or maybe to an offer on your site. But Google loves to see links from your site to a relative subject.

There are other things like making sure your town is mentioned in the first line if possible and what the page is about, but make sure you don’t stuff the page full of keywords that you think would help your page rankings…They wont….Write for a real live visitor.

Off page optimisation means backlinks. That’s right, you have to get back links to your site, preferably a site that has a higher ranking in the search engines and that relates to your core subject.

If you had a blog, you could comment on other people’s and add a backlink to your site, you could ask others in a related business for a backlink and give them a reciprocal one.

You could make a video and add a backlink, make a podcast, add photos to flickr or you could write some articles and post them on directories.
Locally, getting a link on TheBestOF Camberley has got to be one of the best links to get, yes you have to pay but as they get over 10,000 hits per month from people looking for local businesses in Camberley, Frimley, Sandhurst and the other local areas, you should make this part of your local marketing strategy as well.

These are just some ideas, there are of course many more.

If you set up a blog you could do these thing easily. Ask your webmaster to set up a blog for you, but make sure it is powered by WordPress and if your webmaster doesn’t know how to do this, give me a call.

All my customers have a Word Press blog for good reason.

Sean Usher
www.ushermedia.co.uk

Business Networking in Camberley

Posted by on Mar 10, 2010 in Small Businesses, Videos | 0 comments

I belong to a business networking group in Camberley called (SHBN) Surrey Heath Business Networking.

We meet every Wednesday morning and are actually a friendly, informal group.

I made a video to introduce some of the members.

My Other Business- Restuarant Marketing

Posted by on Jan 29, 2010 in Small Businesses | 0 comments

I do have other businesses that I am involved in, they are mostly as a consultant.

Until February 2009 I owned a couple of restaurants.

As I loved the marketing more that the actual running of them, I sold up and now have a small consultancy and one of the things I offer is an email marketing service.

It only costs £100 per month and it basically will do all of your marketing for you, without you actually doing hardly anything…No Really

www.HotPlateMarketing.com or www.nepalirestaurant.com

If you are a local restaurant owner, in any town, then this will work for you.

I set up a database of your customers and then send out emails to that list. How we get that database can be discussed and its easy.

One Chinese restaurant I work for now has over 850 people on his databases in just 6 months. This meant that when he went to promote his “Chinese New Year” celebration night, we sent 2 email out 2 weeks apart and by the 2nd week of January he was sold out…3 weeks early.

If you own a restaurant or a business with a regular or even not so regular set of customers, then take a look at my site.

It can relate to any business and it is totally hands off by you the business owner.

Hot Plate Marketing

Video Advert For Farnham Business

Posted by on Jan 26, 2010 in Videos | 0 comments

Just made a quick video for a company in Farnham www.JPLFurniture.co.uk

They gave me some photos from their factory in China, I added the music and some other bits.

I think it came out alright and it feature on the front page of Google for their term as well.

Take a look, if you are interested in something similar let me.  Cost £299

JJ Coles Video Promo Advert

Posted by on Jan 25, 2010 in Small Businesses, Videos | 0 comments

Local Taxi company JJColes asked for my help on promoting their taxi service.

So I made a promotional video for them

Camberley’s Handy Man

Posted by on Jan 14, 2010 in Small Businesses | 0 comments

If you need a handyman in the Camberley area, I can thoroughly recommend Trevor Sharp.

He can turn his hand to most things and has many satisfied customers.

Naturally he likes to work inside during these cold spells, but just recently he has been doing a lot of outside work, especially because of the snow.

The heavy snow falls have damaged fences, guttering and outside furniture like sheds.

I have seen some of his handyman work for tiling bathrooms, floors and kitchen refurbs and I have to say it looks great.

But if you just want shelves put up or there’s a niggling job that you don’t want to face or haven’t got time them Trevor is your man.

Here is some of the kinds of jobs he tells me he has worked on recently.

Refurbishment of bathrooms

Laying laminate flooring

Painting & decorating

Guttering (cleaning&replacing)

Small electrical jobs

Small plumbing jobs

Garage & garden clearance

Small roof repairs

Decking

Kitchens

Small patio’s

Fencing

Sheds/Pergolas etc

Tiling- Floor & wall

Putting up shelves

He can turn his hand to most things and his rates are very reasonable.

So if you are looking for a local, trust, handyman, Trevor is your man. He covers Camberley, Frimley, Farnborough, Yateley, Sandhurst and all areas in between

Call him on 01276 509686

http://www.handymancamberley.co.uk/

MAIN MENU
07712 777 822 01252 872834