I make promotional style videos for companies throughout the South of England.
This is a video I made for www.EcoFiresandStoves.co.uk
They are a well established family run Fireplace and Stove Company with a reputation built on quality and customer service. “They are a local company for local people and serve customers within a 25 mile radius of Fleet”… From their website.
This video takes the form of an advert, for the Charnwood C4 Stove., but it’s more of an infomercial. Whereby the product is explained, but without the salesy pitch.
It explains the features and benefits of the product, it talks about the company that makes the product and features the logo for Eco Fires and Stoves throughout.
Of course just having one video is not going to get you much notice on YouTube, nor can making one video for your company be called video marketing.. A series of videos inexpensively produced, will give more traction than one expensively produced and shot glamour video..
Remember that people are not watching TV here, they are searching on line for information..
Here is a video I made for The Carpet Trade Centre in Basingstoke
This is a video advert for a this flooring company.
I used stock photos from Karndean Flooring, wrote the script, added music and voiced it myself.
Please contact me if you would like a video made about your business
Collecting emails on your website automatically, is a must for businesses in Surrey and Hampshire…
A recent survey by Constant Contact reveals that more and more small businesses are using social media to spread the word about their companies. But that doesn’t mean that they’re giving up on other forms of marketing.
When asked “what keeps them up at night,” 80% of the respondents said attracting new customers; 52% said finding better ways to encourage customers to refer their business; and 48% said not having adequate cash flow to run their businesses effectively.
To address those issues, a greater number of small businesses are adding social media to their marketing arsenal. Of the 1,500-plus respondents to the survey, 73% are currently using this form of marketing, and among that group, 80% reported that their usage of social media marketing has increased in the past 12 months. Of the 27% not already using social media for marketing purposes, 62% said they will be using it at some point in the next year.
Of social media’s “Big Three,” Facebook was cited most by respondents, with 95% saying they use it and 82% saying they find it to be an effective tool. Twitter and LinkedIn were neck-and-neck, with 60% citing the former and 58% citing the latter. For both Twitter and LinkedIn, 47% of respondents said they find the social media site effective for marketing. Video sharing tools such as YouTube were mentioned as well–by 45% of respondents–and nearly three-quarters of respondents (73%) find video sharing to be effective.
“What’s important to note, though, is that social media is not replacing other types of marketing, such as email, website, and event marketing,” said Mark Schmulen, general manager of social media at Constant Contact, in an interview. “Of respondents, 91% still use email marketing, for example.”
Email, in fact, remains the killer app, Schmulen said, pointing out that 83% of survey respondents said that checking email is the first thing they do when they go online. Among those surveyed, 72% said they check email six times or more each day; only 13% said they check Facebook that frequently.
“Ultimately, social media is just one component of an effective, integrated marketing strategy,” said Schmulen. “As our CEO Gail Goodman likes to say, email marketing lights the fire; social media marketing fans the flames.”
Video marketing works in Surrey and Hampshire for local businesses…
I’ve been saying it forever, but now one of the best know seo marketing companies in the world, has come out and agreed.
Here is an interview with Bruce Clay and Mark Robertson from www.reelseo.com:…………
“We had the privilege of speaking with Bruce Clay at SMX, and he spoke at length about how video has impacted the search results in dramatic and permanent ways. Bruce is one of the most-trusted voices in the search engine marketing space–he founded his SEO company, Bruce Clay Inc., in 1996… before the official launch of Google and well before most in the industry today were thinking about rankings. So when he has something to say about search, it’s usually a good idea to listen.
Here’s the video of our chat with Bruce, where he talks about Google’s intentions with YouTube, how video has impacted the Google results, and why video is a must-have content variety moving forward”
One of the video services we offer is the interview style video.
Many local businesses in Surrey, could benefit from the promotional advantage of having a video on their website.
But its not easy just talking to a camera on your own. Often you’ll forget your lines, don’t know if you are staring too intently, smiling enough and so on.
Some video companies might get you to read of an autocue, but if you’re not used to using one , you will be staring too hard guaranteed…
So my solution is the interview style video.
Below you’ll see me talk me Bernard Eden, who is an employment consultant based in Sandhurst
Bernard is a very calm person anyway, which makes my job of interviewing him very easy.
If you would like an interview style video made about you or your business, give me a call today.
I caught up with Keith Grover, (its about time someone did) recently to talk about his website Networking In Surrey.
Keith started the website in 2010. It lists nearly all the networking events in Surrey and is regularly updated.
Its free to join and you can start a blog on the site and link back any post you make to your own site. This is great for your search engine optimisation.
After watching the video about networking in surrey, please feel free to leave a comment, with a backlink to your site
This is part 1
How many visitors are you getting to your website each month?
How many of those visitors are you turning into positive leads?
Is your website on the first page of Google?
Of course any business can be on the front page of Google for their company name.
But prospects for your kind of business or service are not looking for your company name.
When they open up the Google search page, they will put in something like “bike shop Farnham”, “printer Camberley”, “painter Farnborough” or “plumber Sandhurst”.
Those are called “key words” or phrases, those words that people might search for your type of business with.
Its more likely, that they may use what’s called “long tail phrases” like ” I’m looking for a plumber in Sandhurst” or “RIDGEBACK Avenida 8 bike surrey”
So its important that your site is optimised for the KEYWORDS pertaining to your business.
This is where Usher Media can help you.
There are 3 parts to our business.
1. We build websites that are fully optimised for local businesses. They are not like the other CMS (content management systems) sites that are out there.
These are built on the WordPress platform. They can be updated by you or your staff, very easily. You can add products, add video reviews, create new pages and write about products, all with keyword rich phrases that the search engines love.
It really is very simple to do.
2. We make promotional videos very inexpensively. We help you to tell your story, show off your products and services, make a connection with a prospect easily and using the power of YouTube, drive traffic to your site.
This is a very powerful form of marketing.
3. If your website is going to be found on the internet, you need to make sure that your site is fully optimised.
This is call Search Engine Optimisation or, better know as SEO. There are strategies that will enable your site to appear on the front page of the search engines.
These are fully legitimate tactics and strategies, that are endorsed by Google. It is through having your site optimised, that you are going to see more people coming to your site. Which means that you are more likely to have prospects.
Being on the front page of Google is very important. Being in the top five positions on the front page for the “KEYWORD PHRASE” you’ve chosen as a keyword for people to find you, is very important.
Many websites have been built by designers, that have no optimisation applied at all.
So how can we help you?
If you want a website that you or your staff can update easily, please call me..
If you want or need a video made about your business, call me..
If your site is not showing on the front page of Google for more that your company name, please call me for an informal chat.
I will take a look at your site and give you my best advice freely. I offer a very personal service.
07712 777 822
Carolyn Stanley is an independent travel agent in Camberley.
With nearly 30 years experience in business travel and leisure travel, she really knows her stuff.
Carolyn works with companies large and small with their business travel needs and can save your staff a lot of time in searching for the better deals, because she has access to the most up to date information on her database.
Its the same with the domestic holidays. She is widely traveled and can give you personal advice and will save you time and most probably money, when searching for holidays.
So wherever you are going on holiday, give Carolyn a call for the very best advice.
I met up with her recently to find out more about her business.
Lesley Yacomine is the owner of a franchise for Selclene Cleaning Services.
Selclene is a cleaning company that operates in the Twickenham, Teddington, Richmond, Hampton, Brentford and Isleworth areas.
I met up with Lesley to create a video that explains her business.