The more citations you have the better!
Especially in the online marketing world. If you own a business and you have heard of or read about citations, you may be confused about exactly what they are and why you need them to help your website’s ranking.In simple terms, a citation in the online world refers to any time your company information is listed on a website. (more…)
I held a Google Hangout with Paul Deach to promote our forthcoming Hangout about Mobile Creatives – I know a Hangout about….A Hangout.
However this is meant as a precursor or trailer to the actual event on Thursday 26th February at 11am GMT
Its about 6 minutes long and we talk about who the hangout is for.
Take a look…I wish I’d worn a tie
In this interview I talk to him about how and why small businesses should use social media in their business. (more…)
Using video testimonials helps your business’s credibility.
We all know that having a series of written testimonials on your website can help to make your visitor more comfortable in using your services.
People love to deal with real people. So I do not know why, actors are used to front videos for small business.
Whilst its not a glossy, beautifully filmed piece, it nevertheless get the information across in a natural way. After all, when people come onto the internet, they are looking for information not some beautifully filmed images. So you could say this is a kind of promotional/informational video.
Of course there is a place for those kind of videos, where you bring on a full production crew that costs £2k and much more. Such as up market restaurants, hotels or expensive cars.
But with video marketing for local businesses, I believe either the interview with the owner type of video works best or the promotional/informational video.
For me Pete comes across in a very natural way.
This is a video interview with Graham Cox the co-Inventor of the SHOFT
Graham along with his dad Ronald is the Co-Inventor of this gadget.
So what is a Shoft?
SHOFT is a small palm-sized product made of soft material that fits over the top of your vehicle seat belt tongue (that’s the bit you grab and pull down every time you buckle up).
After the 2 second install SHOFT reduces the usual ‘slack’ that creeps in to the seat belt.
How does it do this? SHOFT has a built in ‘brake pad’ made of GRIPtene that engages the seat belt when you buckle up and remove the slack by tugging up on the diagonal section of the seat belt. Keeping tension on the lap belt portion of the seat belt helps comply with RoSPA & NHTSA safety guidelines and also helps with better posture as it reduces ‘slouching’.
Watch this video interview for further information
I make promotional style videos for companies throughout the South of England.
This is a video I made for www.EcoFiresandStoves.co.uk
They are a well established family run Fireplace and Stove Company with a reputation built on quality and customer service. “They are a local company for local people and serve customers within a 25 mile radius of Fleet”… From their website.
This video takes the form of an advert, for the Charnwood C4 Stove., but it’s more of an infomercial. Whereby the product is explained, but without the salesy pitch.
It explains the features and benefits of the product, it talks about the company that makes the product and features the logo for Eco Fires and Stoves throughout.
Of course just having one video is not going to get you much notice on YouTube, nor can making one video for your company be called video marketing.. A series of videos inexpensively produced, will give more traction than one expensively produced and shot glamour video..
Remember that people are not watching TV here, they are searching on line for information..
Here is a video I made for The Carpet Trade Centre in Basingstoke
This is a video advert for a this flooring company.
I used stock photos from Karndean Flooring, wrote the script, added music and voiced it myself.
Please contact me if you would like a video made about your business
Collecting emails on your website automatically, is a must for businesses in Surrey and Hampshire…
A recent survey by Constant Contact reveals that more and more small businesses are using social media to spread the word about their companies. But that doesn’t mean that they’re giving up on other forms of marketing.
When asked “what keeps them up at night,” 80% of the respondents said attracting new customers; 52% said finding better ways to encourage customers to refer their business; and 48% said not having adequate cash flow to run their businesses effectively.
To address those issues, a greater number of small businesses are adding social media to their marketing arsenal. Of the 1,500-plus respondents to the survey, 73% are currently using this form of marketing, and among that group, 80% reported that their usage of social media marketing has increased in the past 12 months. Of the 27% not already using social media for marketing purposes, 62% said they will be using it at some point in the next year.
Of social media’s “Big Three,” Facebook was cited most by respondents, with 95% saying they use it and 82% saying they find it to be an effective tool. Twitter and LinkedIn were neck-and-neck, with 60% citing the former and 58% citing the latter. For both Twitter and LinkedIn, 47% of respondents said they find the social media site effective for marketing. Video sharing tools such as YouTube were mentioned as well–by 45% of respondents–and nearly three-quarters of respondents (73%) find video sharing to be effective.
“What’s important to note, though, is that social media is not replacing other types of marketing, such as email, website, and event marketing,” said Mark Schmulen, general manager of social media at Constant Contact, in an interview. “Of respondents, 91% still use email marketing, for example.”
Email, in fact, remains the killer app, Schmulen said, pointing out that 83% of survey respondents said that checking email is the first thing they do when they go online. Among those surveyed, 72% said they check email six times or more each day; only 13% said they check Facebook that frequently.
“Ultimately, social media is just one component of an effective, integrated marketing strategy,” said Schmulen. “As our CEO Gail Goodman likes to say, email marketing lights the fire; social media marketing fans the flames.”